What is Search Engine Optimization?
This makes your web site and its content appealing, relevant and visible to search engines and webmasters. Why is this significant? Consider what it would be like if no one could easily find your place of business, or perhaps your telephone number. Most companies couldn’t endure for long in this kind of circumstance. The same thing can occur with your website if people can’t readily locate it. Traffic quantity, if it was at all, slows to a crawl. Potentially valuable clients never even know you are there. You state. “I had a website created, and the speech is contained in all of our advertising. Why wouldn’t people be able to find it?”
Surely, existing clients or people that are already familiar with your company should be able to discover your site without any great difficulty, but this may not be the case.
Can you be certain that each and every potential customer has been reached by your advertising? What about the people who do not read the magazines or papers where you chose to put advertisements?
Can they hear the right radio station? Did they watch the ideal television series? Did they get among the tens of thousands of exemptions you mailed?
So, what about the search engines? Those individuals could just enter a few words to a text box, click a button, and voila! There’s a hyperlink to your web site. Are not search engines wonderful?
Yes, search engines can be wonderful, and the scenario above can occur, but not without some work. This is where SEO comes in.
A case in point
Let’s consider first a website that I know of that is extremely difficult to find. This particular website is for a fine restaurant in the community where I reside.
I didn’t know the address of the website, so I moved to Google.com, entered the name of the restaurant to the text box, and clicked the search button.
Many links were listed, but none seemed to have anything to do with the restaurant. To the search terms I added the title of the town in which the restaurant is located.
Here were links that did pertain to the restaurant, but they all looked to be hyperlinks to news articles and reviews, not to the website of the restaurant itself. Can they really not have a website?
Fortunately, one of the news articles did mention the website address. It is a really beautiful site, pleasing to the eye and ear. It was created as a Macromedia Flash presentation that is embedded into a single web page.
I believe that it may have something to do with how the creators of the site do not appear to know Indianapolis search engine optimization.
How does a web site enter search engines’ listings? The major search engines use computer programs (commonly called crawlers or robots) to follow hyperlinks from 1 page into another and recover the contents of each page.
How the search engines work
How are the pages indexed? How do the search routines actually work? Only the operators of these search engines know for certain, and it is generally very closely held proprietary information. The process is continually improved, as all helpful computer software is.
The information that the operators of these search engines will release, combined with the results of study into why specific pages are at the top of the list of results of particular searches, help us in our procedure.
Using this information, we can make a fair determination of what methods can be used to enhance a web site’s visibility and effectiveness in the various search engines.
Through an investigation of your existing or proposed web site, we can recommend and implement changes that could dramatically improve your website’s chances of being found.
Some of these changes may change the actual content of what’s displayed on a webpage. Many of these modifications, however, have no impact on which a user sees when visiting your site.
So SEO can really help you. Why don’t you take it a little farther and get your website listed for all sorts of searches. That should bring the visitors in, right? It only might, but probably not for very long.
Some of these pages might even redirect you to another web site altogether.
The proprietors of these pages have one goal: to get you at the door (so to speak), regardless of what lies or cheats they have to use to take action.
Don’t to do
The following search engine optimization techniques are often called spamming, and should be avoided at all costs:
- Automatically generated doorway pages;
- cloaking and false redirects;
- keyword stuffing;
- hidden text or hidden links;
- pages loaded with irrelevant words;
- replicated articles on multiple pages;
- misspelling of renowned internet sites;
- unrelated and centralized link farms;
- other methods that attempt to deceive search engines.
These and other similar techniques, while sometimes effective in creating a rise in traffic to your website, quickly fail.
Imagine putting a “Detour” sign from the street in front of your place of business, forcing traffic in your parking lot. Yes, your own parking lot is full, but how a lot of those individuals actually wanted to be there?
How a lot of those individuals will want to shop there after witnessing such a trick? Just how long will it require the local police to remove the signal?
The same thing happens to internet sites using such nefarious methods. People are brought to a site where they had no intention of going. Do you think that they will stay to store?
If the operators of a search engine find these types of tricks, they will often get rid of the site from their index entirely.
How do you rank?
Next time you use an internet search engine, search to your own site. What words would someone hunt for that ought to attract them to your website? Is your website listed in these search results?
Search engine optimization is the instrument which may be used to assure that your site is recorded as near as possible to the peak of the relevant search results.
Without SEO it will be as if those clients drive by your store before knowing that you’re there.